Sales Campaign

Dokument nenalezen.

Paper for every printing machine

SCP PAPIER, Inc. is a paper wholesaler and distributor in Slovakia, while it also has similarly specialised subsidiaries in Romania (RPD srl) and in Bosnia and Hercegovina (SCP PAPIR, doo). In Slovakia the company belongs to the biggest suppliers for the printing industry as well as papers for office use. Ing . Adriana Kruzliakova, marketing manager of SCP PAPIER Inc. speaks about the company and its plans:

SCP PAPIER Inc. has been on the paper business market for 11 years. What kind of secret do you have for beating the strong competition?

The truth is that the competition is strong and of high quality, but this is a real opportunity for our company. An individual approach to customers' requirements, prompt order handling, qualitative logistics thanks to the strategic location of our branch stores in Slovakia are all attributes which confirm the company's correctly chosen philosophy. Last year, the celebration of the company's tenth anniversary, further confirmed our correct choice. SCP PAPIER, Inc. completed the year 2007 as the top seller on the Slovak market with 22 220 tons of paper sold.

Then another question arises, how do you want to defend first place?

Except the above mentioned attributes, we pay attention to using marketing activities, especially organising events and direct marketing. We also create a wide range of products in line with customer requirements. At present the sales structure is about 70% graphic papers and 30% office papers and wrapping papers. The offer is improved by our own label Artist®, which was launched on the Slovak market in 2005. Furthermore the customer can choose from a wide range of recycled papers and so called specialities.

The world trend is to be aware of environmental protection. Is it ever possible to behave ecologically in your business?

In September 2008 we earned the certificate FSC® – Forest Stewardship Council. Since the 9th September SCP PAPIER Inc. has been eligible to sell products with the FSC Certificate in the FSC chain and with this to support responsible forestry and help protect the environment.

Published in Strategia, Appendix TOP Polygraphy, October 2008